366% revenue growth in 6 months

366%
revenue growth in 6 months
28%
decrease in CPC
Expanded
into Malaysia
Ad for towel sets with Chinese text and pastel green towels for absofresh
World Health Day Sale ad featuring woman holding towels

CLIENT

Absofresh

SERVICES ENGAGED

Performance Creative

CHALLENGES

Absofresh was testing a variety of ads but still struggling to scale without tanking return of ad spent (ROAS). Did not have a proper creative testing process and naming conventions in place.

SOLUTION

1. Conducted in-depth audience research and doubled down on winning personas, hooks, angles and concepts
2. Localised content to resonate with Singapore and Malaysia market
3. Focused on promoting bundles to increase average order value (AOV)

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Has a product-market fit
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Spends over $5,000 per month on ads
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Is looking to launch new creatives every month